Anirban Chaudhuri, senior vice president, strategic planning, Dentsu Communications, feels that Cadbury’s idea to foray into the Indian consumer’s mind as an exciting alternative to traditional sweets, has been an interesting one. The ‘Kuch Meetha Ho Jaaye’ premise was devised years ago with that intent, and Cadbury has consistently identified occasions to bring home the point, be it celebrations following India’s victory in a cricket match, or Pappu finally passing his exams. “The attempt has been to target culturally potent sweet spots,” he says..
The oldest national football trophy in the world, the William Hill Scottish Cup competition was formed in 1873. Celtic have won the trophy a record 35 times. 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